skip to main content
Email print

Overview

WEBCAST RECORDING: Think Your Company's Trademark Will Be Difficult to Protect?

When
June 24, 2014

Tips for Registration of the Most Difficult Trademarks

Trademarks or brand names are a company’s public face to its customers and the marketplace.  Goodwill protected by trademarks can be one of the most important assets of a company.  The best way to protect that value is to register trademarks with the United States Patent and Trademark Office (PTO).  By understanding the tactics and strategies that are effective before the PTO, a company can maximize the opportunity to obtain full Federal protection for its brands, particularly in the case of problematic or unusual marks.

This webcast focuses on obtaining broad trademark protection, including:

  • Protectable trademarks, including difficult or unusual trademarks
  • Acceptable identifications of goods and services
  • Strategies for responding to rejections
  • Use of agreements to resolve disputes and overcome rejections
  • Ripeness for appeal
  • Filing and defending against opposition, cancellation, and litigation actions