Mass Customization: Massachusetts Hidden Tech Cluster
When
February 16, 2011
Hamilton Brook Smith Reynolds was a sponsor of the upcoming innovation series at the MIT Enterprise Forum of Cambridge.
The discussion addressed how mass-customization combines individual consumer desires with mass production pricing. The Internet and automated manufacturing systems are fueling the growth of these businesses in order to enable consumers to customize everything from jewelry and clothing to books. The trend is also fueling the growth of businesses that identify individual consumers needs not previously met and create products to meet those requirements.
For more information on this event go to the MIT Enterprise Forum website.